“I simply do not distinguish between work and play”
— Mary Oliver, Pulitzer prize-winning poet & “indefatigable guide to the natural world”
Management Consulting
Offering a personalized approach that produces results without getting lost in process.
Business Ally
An ongoing business and operations partnership to set the cornerstone, methods, and accountability for growth.
Scenarios will help you:
Lay the cornerstone in your business for growth/expansion
Define/refine your reason for being and brand voice, and express them clearly
Set clear goals and metrics to measure success
Share your workload so you can focus on visioning the next growth of your business
Brainstorm new ideas to drive innovation
Plan & execute your team growth including support hiring and development
Ongoing accountability partner to help you focus on execution to meet your goals
Business Ally Toolkit:
Brand Vision & Reason for being
Brand positioning & attributes, Creating a lexicon, language for your business
Competitive Analysis
Cultural Pillars
Target Customer/Segment Review & Messaging
Customer/Buyer Profile
Strategic Summary of findings & Recommendations
Growth “story” / messaging / Competitive advantage / Sales strategy
Materials to support the growth phases: New section of the website, emails, other communications
New product line / offering evolution
Proofs of concept, testimonials, customer interviews
End-to-end client experience design
Design a marketing plan
Creative brief for marketing assets, execute marketing materials
Operational cornerstones & methods for growth designed & implemented including success metric tracking
Processes designed, refined, and improved to execution
New hire approach & methods, team building
Training & communication rhythms
Operational rhythms & success tracking
Coaching for individuals
Business Accelerator
Designed to support scale up; launch a new product; maximize operational efficiency; and reach sales goals.
Scenarios will help you:
Scale up and evolve your operations, hiring, and systems for tracking success and overcoming obstacles
Launch a new product or service
Define/refine message clarity by audience, to be effective and on-brand - marketing/creative
Create a seamless and accountable lead generation machine with a clear return on investment
Fine tune your sales and marketing operations, including effective product marketing
Create an end-to-end customer experience, driving high retention and expansion rates
Business Accelerator Toolkit:
Competitive Review
Target Segment / Industry Review
Customer / Buyer Profile
Brand positioning & attributes
Key messaging by vertical
Strategic Summary of finding & Recommendations
Product Architecture, including visualization
New product / solutions research / definition
Training documents
Product Marketing Assets:
Sales presentations, one pagers, website content, demos, email marketing, FAQ’s, etc.
Sales Pitch: Sales “story” / messaging / USPs
Sales playbook & materials for every phase of the sales process
Sales competitive cheat sheet
Case studies & Use cases by vertical
KPI definitions and tracking methods
Sales Ops new process definition & design
Sales Ops existing process improvement plan & execution
Sales Ops training & communication rhythms
End-to-end client experience design
